![]() In 2017 French ski company Rossignol bought the company. Jim Felt was revolutionary in the triathlon bike world because he focused on the rider’s position first and foremost, capitalizing on the aero advantages made possible because of aero bars.įelt has remained one of the iconic brands in the triathlon world, but also expanded to other parts of the cycling world and the company now produces road, tri, track, cyclocross, gravel and adventure bikes. In 1991, the year he started Felt Bicycles, Paula Newby-Fraser won the Ironman World Championship on one of the company’s bikes - she still feels that aluminum frame was one of the fastest she ever rode. Jim Felt started building bikes in the late ’80s.
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